Saudi
Arabia is positioned as the largest economy in the Gulf Region. Its
massive oil and gaz reserves, developed infrastructure, active
private sector, growing population and need for technical know how
and foreign expertise are the basis for a wide range of potential
economic opportunities for the franchising business. Saudi Arabia
welcomes foreign businesses and assures them of no restriction on
the entry or repatriation of capital, profits or salaries.
The
organizers will ensure the high attendance of qualified potential
franchises at the show through massive promotional support,
comprising targeted direct mailings and magazine advertisements in
the months leading up to the show. In addition to heavy press, the
organizers’ public relations expertise will ensure a continuous flow
of press releases and newsworthy stories.
Situated on Saudi Arabia’s western coast, where the harsher effects
of the climate are moderated by the Red Sea, Jeddah is a natural
point of entry into the Saudi market-place. The city evolved as a
trading center and its prosperity was found on mercantile wealth and
commercial enterprise long before the oil-boom began transforming
the rest of the Arabian Peninsula. Today it’s a thriving modern city
of more than 2 million inhabitants, the headquarters of most of the
Kingdom of Saudi Arabia’s largest companies and a major hub for
Since
there is a great number of Master Franchisers pioneers company on
the international level wishing to penetrate the Saudi market,
renowned for its economic reputation, and being one of the largest
economies in the Middle East, Franchising is one of the important
factors in the measurement of economic development and for the
attraction of the foreign investments.
